A lot actually … let me explain …

I have been noticing something very interesting lately about internet marketing, and where we are all headed.

It’s a little thing called “Web 2.0.”

Now, I am sure you have heard that term before … but let me explain exactly what I am referring to.

Before Web 2.0

Before web 2.0, and user generated content … people bought more on emotion. (I know people still buy on emotion, but let me explain my point here.)

They would read a good sale’s letter and buy… plain and simple.

If the offer was good enough, you would get a sale.

For the most part… nobody had to know who was behind the product, or what type of customer service your got when you bought… you just bought.

But now…

After Web 2.0

It is getting harder to “cold sell” anybody on your products.

We are so consumed now with “product reviews” and knowing EVERYTHING about a product before we buy.

Take Jeff Walker for example, and the release of Product Launch Formula 2.0

Shortly after PLF 2.0 was announced there were hundreds of posts about it all over the internet.

We got emails about it, saw blog posts, and watched videos all about Jeff Walker’s PLF 2.0.

We got to see “Web 2.0 Marketing” in it’s purest form.

You see… people wanted to know about the PLF 2.0. There was “buzz” all over the internet about this new product that was “changing it all.”

Now because the first Product Lauch Formula really was a kick ass product, it helped to cultivate a mass movement of PLF enthusiasts. Like never before in history … we saw an almost “cult-like” following for this new product.

Why was this?

Becuase of Web 2.0 Marketing.

There were literally thousands of people talking about PLF 2.0. Hundres of videos, hundreds of blog posts, and hundreds of reviews.

Now… what if the PLF 2.0 wasn’t really that great?

What if the Product Launch Formula actually SUCKED, and Jeff just generated all that “buzz” to make a quick buck. (It Doesn’t Suck … I know Jeff personally, and his Product Launch Formula Rocks!) … but just imagine what if it did …

Well… I think you know what would have happened.

Jeff Walker would not be nearly as successful as he is right now. His company would actually probably be hurting right now… instead of experiencing HUGE success.

But the sad reality is … So many entrepreneurs and internet marketers are doing the exact OPPOSITE of what Jeff Walker is doing.

They are hyping up products and services that actually SUCK.

They are selling stuff online, just to make a quick buck, and are not realizing the actual implications that this new marketing realm (Web 2.0 Marketing) is actually bringing about.

People are connected more than ever now, and your days of the “quick dollar” and “crappy products” are slowly coming to an end.

First, unlike never before, you can literally catapult you or your brand into an instant success online.

With the rise in online videos, blogs, and high speed internet… people are connecting, and they are connecting faster than ever!

If you have a great product, it is extremely easy to get people talking about it.

BUT … with this advance in Web 2.0 Marketing, you can also run yourself out of business faster than ever.

It is becoming harder and harder to get away with Scams online.

In the past… you could hide behind a computer, sell a crappy product, and nobody would ever know you existed.

Now… with Web 2.0 … if you are trying to sell a CRAPPY product, or SCAM people … you WILL get uncovered.

People will blog about you, make videos, and tell all their friends about how much you SUCK!

Sorry … I hate to be this harsh … but it’s the truth, and I wanted to make a point here.

The internet is a fabulous medium for business, and I really recommend everybody looking into it.

BUT… you must be serious.

The secrecy of business online is slowly dwindling away, and it is getting harder and harder to “hide behind you computer.”

With the rise in social networks, and web 2.0 sites, we are now becoming almost completely transparent.

So, take some time to really think about your business, and what you bring to the marketplace.

Is your product or service something that people would gladly share with their friends and family?

Are you proud of your product or service, and would you care if people knew you were the person behind it?

Take some time to really think about who you are, and what it is you stand for.

Realize that people are talking now, and they are talking faster than ever within their social networks.

You can quickly become the next “big thing” online, or within your niche, BUT… you can also just as quickly become obsolete.

So take some time to really think about this. People want good products, and they want excellent services.

Are you going to give it to them?